Businesses in the media and telecom space display strong appetites for a range of embedded finance innovations, from digital wallets to installment plans to business credit cards. Most payment facilitators (PayFacs), independent software vendors (ISVs) and marketplaces in this segment indicate robust demand for embedded loyalty and rewards program innovations and digital wallets.
In collaboration with Carat from Fiserv, PYMNTS Intelligence’s latest study examines the growing role of embedded finance in the media and telecom segment. It draws on insights from a survey of 282 executives working at PayFacs, ISVs and marketplaces. Despite serving the same segment, research reveals differences in these key players’ priorities and challenges.
Inside the report:
- 92%: Share of marketplaces in the media and telecom sector highly interested in loyalty and rewards program innovation
- 42%: Portion of PayFacs in the media and telecom segment prioritizing customer experience innovations
- 45%: Share of ISVs in the media and telecom sector prioritizing operational enhancements
These are just some of the findings detailed in “The Embedded Finance Ecosystem – Media and Telecom Edition.”
As the media and telecom sector intensifies its focus on updating embedded finance solutions, the demand for innovating features such as loyalty programs and digital wallets has taken center stage. Download the report for further insights into why embedded finance innovations are crucial for customer engagement and competitive advantage.
To learn how Embedded Payments from Carat can help your business modernize money movement and turn payments from cost centers to revenue drivers, contact a Carat expert today.
