The digital landscape in retail has undergone dramatic shifts, particularly in terms of personalization and the consumer's role in shaping their buying journey. Many industry experts have outlined the nuances and potential hazards of hyper-personalization. Yet, speaking from my role as a Product Leader for Carat, the global commerce platform from Fiserv, I’ve identified some key insights and opportunities for industry stakeholders.
While there are well known complexities and pitfalls of Hyper-personalization, I see a few takeaways and opportunities for industry stakeholders:
While there may be pitfalls in the journey of evolving retail experiences, the future is promising for those who can strike the right chord between immersion and personalization. Carat, under the Fiserv umbrella, is poised at the forefront of this evolution, ready to assist retailers in embracing the next phase of unified retail commerce. We encourage retail CIOs and decision-makers to view this not as a challenge, but as an exciting opportunity to partner with a proven leader committed to redefining the shopping experience.