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Digital gift cards – the go-to gift for   last-minute holiday shoppers

Sam Lituchy, VP and Head of Gift Solutions

Digital Gift Card

It's no secret that many individuals wait until the eleventh hour to buy their holiday gifts, only to discover that their intended item is out of stock or unavailable. As the holiday season approaches, businesses must consider the unique needs of last-minute shoppers. This is where digital gift cards come to the rescue.  A strong alternative for last-minute shoppers, digital gift cards offer flexibility and customization options that make them the perfect solution for both businesses and customers.

1. Convenience for procrastinators – Let's face it, the holiday season can be incredibly hectic and overwhelming. For those who leave their shopping duties to the very last minute, time is of the essence. Digital gift cards provide the ultimate convenience, allowing these shoppers to quickly and easily purchase gifts online, without the limitations of inventory or shipping delays. With just a few clicks, they can send a thoughtful gift directly to their loved ones' email inbox, eliminating the stress of finding and securing physical gifts.

2. Availability when items are out of stock – One of the biggest challenges faced by last-minute shoppers is the disappointment of finding their desired gift item out of stock. Digital gift cards offer a solution by ensuring availability, even when certain products or items are no longer accessible. Recipients can choose how they want to use their gift card, whether it's for online shopping, in-store purchases, or experiences, allowing them to enjoy their gift without limitations or compromises.

3. Endless gifting possibilities – Digital gift cards open up a world of possibilities for both shoppers and recipients. Unlike traditional gifts, which come with specific limitations and personal preferences, gift cards empower individuals to choose exactly what they want or need. From clothing and electronics to dining experiences and spa treatments, digital gift cards offer endless options that cater to diverse interests and tastes. This flexibility ensures that each recipient can truly enjoy a gift that is tailored to their preferences.

4. Immediate delivery – The beauty of digital gift cards lies in their instant delivery. For last-minute shoppers, the ability to send their gift immediately is invaluable. With digital gift cards, recipients can receive their gift via email or instant message, allowing them to access and use the funds within minutes. This immediate delivery ensures that even the tardiest shopper can make their loved ones' holiday dreams come true.

As the holiday season approaches, businesses must leverage every opportunity to boost sales. By offering digital gift cards, businesses can attract last-minute shoppers while ensuring online security.

Your Gift Solutions representative can help implement a digital gift card strategy today, just in time for the last-minute holiday shoppers. For additional information, email us at GiftSolutions@Fiserv.com. 

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