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Mobile-first is now a reality. As consumer preferences shift to mobile wallets and stored value, prepaid card demand is aggressively shifting from physical to digital. This consumer demand has influenced the buying behaviors of corporate prepaid incentive decision-makers.
Carat from Fiserv recently published a B2B Prepaid Corporate Buyers Survey developed in partnership with Javelin Strategy & Research. The survey focused on trends in consumer and employee prepaid gift card programs, highlighting executives’ buying behaviors and cost considerations.
The shift to digital is on
For consumer incentive and reward programs, physical gift cards remain the top purchase for corporate buyers – but the shift to digital is on, driven by growing consumer demand. Buyers also are focused on introducing prepaid cards for store rebates and merchandise returns, reducing customer acquisition costs, and improving customer retention.
Employee recognition program executives have ramped-up their prepaid card buys to keep employees engaged and motivated year-round. General-purpose cards are preferred by these buyers, offering the employee recipients more flexibility and choice.
Download the Carat B2B Prepaid Corporate Buyers Survey to learn more about the motivating factors influencing today’s prepaid incentive decision-makers.
Contact us today or click here to learn more about how we can help implement a gift card program that's right for your business.
