Despite an early start, study also finds that over 60% of shoppers will continue their holiday shopping well into December
The 2021 June Gift Card Gauge from Fiserv found that 56% of consumers plan on getting a jumpstart on the busy holiday season by starting their shopping before November. The study also uncovered that the holiday season is getting longer, with 61% of consumers reporting they won’t complete their holiday shopping until December.
Fiserv is a leading global provider of payments and financial services technology solutions. Additional findings from research it conducted in June 2021 include:
“Now, more than ever, consumers are getting a jump on their holiday shopping and it’s time for merchants to take notice,” said Tom Niedbalski, Vice President, Gift Solutions, Fiserv. “To take full advantage of this year’s peak shopping season, merchants must start planning now to ensure they bring in new buyers and boost sales.”
A bi-monthly survey of over 1,000 U.S. consumers age 18 and older, the 2021 June Gift Card Gauge from Fiserv helps merchants to better understand industry trends, and how consumers use gift cards. The margin of error is +/- 3.102%.