“Multiple rapid shifts in retail are leaving retailers struggling to create a unified user experience that traverses online and offline channels. CIOs should create customer behavior models and remove barriers to real-time data migration to profit from unified retail commerce investments.”
“Define unified retail commerce (URC) by developing a customer process framework that facilitates seamless convergence of digital and physical channels, and provides deep levels of immersion across all touchpoints.”
“Collaborate with executive management to create customer behavior models that inform business outcomes and technology investments by cataloging available data sources and leveraging AI-led processes and techniques.”
“Remove barriers to rich real-time inventory data by reorganizing business structure to enable faster data sharing across the enterprise, improving data feeds into automated systems, protecting master data and making clean inventory data visible to both the enterprise and customers.”
Gartner, Deliver a Unified Retail Commerce Experience Using 3 Top Practices, Max Hammond, Robert Hetu, Kelsie Marian, Jonathan Kutner, Sandeep Unni, Hanna Karki, Tom Nolan, 2 May 2023
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
In today's rapidly evolving commercial landscape, the convergence of digital and brick-and-mortar retail is not merely a passing trend—it's a revolutionary shift reshaping how businesses interact with consumers. As a global commerce platform leader, we're not just spectators in this transformation, we're active participants, continually engaging with our partners, gaining insights that we're excited to share with you.
Pursuing retail perfection: Creating long-term value
Ever dream of a retail experience that seamlessly marries the digital and physical worlds? We've not only imagined it but also worked with leading merchants to bring it to life! Customer-centric retailers are seeking more than short-term or immediate wins. They are pursuing enduring value that elevates the customer experience and cultivates lasting loyalty. Working with our clients, we engineer ways to empower engagement strategies through the creation of convenient and differentiating experiences that create long-term value.
Decoding retail pathways and navigating the buyer's journey
Picture shopping channels as crucial waypoints on the elaborate route toward transaction success. Retail visionaries are acutely conscious of this, diligently tracking market shifts and embracing groundbreaking payment methods to establish a resilient customer engagement loop. Utilizing analytics-driven acumen, these industry leaders never cease to sharpen and expand their offerings.
At Carat, we go one step further. We're committed to not just understanding the needs of our clients, but proactively identifying the unarticulated needs of their customers. This allows us to imagine and compelling commerce experiences before our clients even recognize them as essential, setting new standards in customer engagement and retail excellence.
Leading merchants are keenly aware of this, staying abreast of industry trends and adopting trailblazing payment solutions that create a lasting customer engagement ecosystem. These vanguards are continuously assimilating data-driven insights to refine and expand their offerings.
The paradigm shift to payments as strategic levers
So, how do we move from seeing payments as a mere operational cost to a strategic catalyst of loyalty? The answer lies in the simple and highly configurable orchestration of a broad range of merchant and banking services. Let’s dive deeper into our commerce platform. Carat orchestrates what matters most to you, across virtually all payment methods, channels, devices and partners – on a global scale – simplifying complex use cases and presenting customers with choices that are immediately relevant to their current buying journey.
Our consultative approach ensures that by the time we talk pricing, we've already demonstrated undeniable value tailored to your individual needs. Ready to transform your retail experience and enhance the ways to engage with your customers? Let's navigate this brave new world of retail innovation together.
Jeff Pomeroy is Senior Vice President and Head of Omnicommerce at Fiserv. At Fiserv, omnicommerce is part of Carat, the global commerce platform that orchestrates payments and experiences for the world’s largest businesses. Contact us today to discuss how Carat can help your business deploy innovative technologies to optimize payments and enhance experiences.